Social Media Essentials for Entrepreneurs

I’m conducting a training designed mainly for all kinds of entrepreneurs, freelancers, social media managers as well as public personalities on social media marketing, called “Social Media Essentials”. This is an intermediate level training where I’m going to assume that those who are going to attend, would have a basic understanding of what is social media marketing and how it works and all that.

Date: Thursday, 12th September 2019
Time: 5.30 PM – 8.30 PM
Venue: Colombo Cooperative, 7th Floor #365 Galle Road, Colombo 03

(This is on the Amana Bank building that’s right opposite the Fab)

What are the essential things to know about social media marketing and why is it important for every business and person today?

What’s In It

This is what you will learn during this 2-3 hour session. You will get a thorough understanding of how you should get started on social media marketing, how to create content, the tools and technology to help you with the work, how to run a campaign, how to communicate with and manage your community, what to measure and how to analyze the data and how to use those insights to help to up your social game.

The step-by-step seminar will run you through all the essential basics you need to get started or perfect your existing social media marketing activities.

Who Should Follow This Training

This training would be ideal for you if you are a;

  • Startups and SME owner
  • Entrepreneur – especially a solo-preneur
  • Freelancer – full-time and part-time
  • Working-at-home moms or senior citizens who want to become a social media manager
  • Stay-at-home-mom or retired person looking for client work
  • Social media manager right now or looking to become one
  • Influencer or a public figure (like an author or a musician, any type of celeb or even a politician lol
  • Company CEO who would like to have a big online presence

So, What if you ARE someone of the above category but you don’t have a basic knowledge or any knowledge in social media marketing, in order to benefit from this training?

Fear not, I got you covered!
I have a FREE video course on one of my Facebook groups. There are actually two. one in English and the other in Sinhala. Since this training is going to be in English, I would recommend that you check out the English one. Or you can check out both. They’re pretty much identical content.

For the Free video course in English,
Step 1: Join THIS Facebook Group
Step 2: Click HERE to follow the Units

For the Free video course in Sinhala,
Step 1: Join THIS Facebook Group
Step 2: Click HERE to follow the Units

This should get you ready for the upcoming training :)

Colombo Cooperative

I must also mention that this is the first time I’m organizing my own event at Colombo Cooperative. Now, those of you who may have attended some of my GBG Colombo workshops, already know that GBG works with CC. But this is the first time I’m having my own event there.

How To Attend

And therefore, I’m going with their ticketing and pricing for the event, which is just $5. If you would like to get your tickets before they run out (as only about 10 are left, at the time of writing this), you can Click Here to visit the Eventbrite page and buy them online.

Gender Balance is like Yin and Yan – My Take on Women’s Day

image credit: Google

Happy International Women’s Day!!

To all the Ladies! <3

It’s part, a great thing and part, a sad thing that we must have a specific day to celebrate women.

Personally, I am one of those who endorse having special days, to celebrate people and things we love or want to create awareness of, such as Birthday, Valentine’s day, Earth day, Christmas day, Chocolate day, Cancer day, Water day etc, that’s another story for another day. But why I said it is part a great thing and part a sad thing is that we celebrate this day, partly to celebrate women, which is a positive thing but also, partly to create awareness of the fact that women’s rights are still something that constantly needs to be “fought” for in some countries or communities. And that there IS a gender inequality in the world.

Feminism. Do We Really Need It?

Why is feminism or women’s rights important? Because feminism is the advocacy of women’s rights on the ground of the equality of the genders and women’s rights are actually human rights that have not been provided equally.

There is such a misconception on the whole term “Feminism” that it sort of alienates men and comes off as a loud, masculine voice of women that they MUST have equal rights. And I won’t even get started on the amounts of jokes that go around women who identify themselves as Feminists. I believe that everyone, both men and women must be feminists. At least, in this day and age – when there’s equality, there won’t be a need for feminism.

Balance for Better

This year, the theme for the International Women’s Day is “Balance for Better”. Check out for more on this. Gender balance is essential for economies and communities to thrive. And this is true. There IS a divide among the genders and this imbalance is not something imaginary or hyped up. Check out these interactive stats and you will understand what I mean –  

Numbers Don’t Lie – Google it

If you checked out the link above, You realize that there is inequality not just in the business world and the workplace, but also at home. Google’s own initiative Womenwill – is based on years of research on this and thus, Google is committed to doing more to uplift women entrepreneurship because they essentially believe that “Opportunity for women brings benefits for everyone”.

Womenwill and GBG – Small Contributions Matter

There is a small pride and joy that I’ve been fortunate enough to contribute in my own way to balance the gap at least a little, in helping the local women entrepreneurs, through Womenwill as the country lead for Sri Lanka. Together with the Google Business Group (GBG) Colombo team, we’ve carried out several workshops last year and will continue these efforts this year as well.

GBG – Colombo and Womenwill – Sri Lanka are also doing a special event to celebrate women’s day called “SheLeads” on 23rd March, at Hatch Works. It’s free to attend (as all GBG and Womenwill events are entrance free). We’re planning on bringing an event packed with great value and many take-homes. If you would like to join, you can click here to register – Attendance is strictly by registration only. And here’s the link to the Facebook event page for more info.

Womenwill also has a podcast called “The Lead” which is  totally free. This podcast series provides true life stories from women leaders who share their leadership journeys, career paths, and personal growth. This series is designed to share actionable ideas on how women can start to be more successful in their careers and become the leaders of tomorrow. Check it out here

We will be sharing many more resources like this podcast and a lot of valuable information and insights from some of the leading women in various professions at the #SheLeads event. Seating is limited as usual but I would love to welcome the ladies to register and attend.

Takes Two To Tango

While we strive to do the best to bridge the gap, there is still an imbalance between the two genders. Like Yin and Yan, the two genders must balance and be harmonious in order for there to be true fulfilment and happiness in us all, as humans. This is why it is important that men become counterparts of the ongoing conversation and activities to bridge the  gender gap. It is time for both men and women to play an active role in promoting equality and closing the gap between perceived efforts and lived reality. It takes two to Tango – or solve inequality. Let’s join hands!

#IWD2019 #BalanceforBetter #GlobalFeminism #SheLeads #Womenwill #GBGcolombo #Google

10 Predictions for Social Media Marketing in 2019 – Based on Top Experts & Blogs

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The new year just got started. Wouldn’t it be great if there was a summary of the top predictions by the top social media experts and blogs? Well, this is exactly that.

#1 Video Marketing

Going by the trends on the entire portfolio of Facebook and Instagram combined or according to social experts such as Mari Smith and blogs, such as Social Media Today and Smart Insights, Video Marketing will continue to be one of the highest focus on Facebook and on social media in general in the new year.

Be it Social TV – think IGTV, or more variety in video formats – think Vertical Video or Facebook Live; the video – media will continue to rise in 2019.

#2 Real Influencer Marketing

Influencer Marketing took a step forward last year and according to Forbes, Entrepreneur and Social Media Today and many others, Influencer Marketing will continue to rise in 2019.

It wouldn’t be just the mega influencers that will rise but the smaller, micro or even nano influencers will be something to take into consideration in your marketing plans for the new year.

Marketers would also focus on more niche targeting of influencers as well as focus on authenticity and real honesty more than anything. Today’s consumer is smart and they can easily smell fake influencers, miles away.

One of the best practices that continue to be asked of influencers who are new (and even old) is to use clear disclaimers or disclosures. In addition, Employee Advocacy would be another form of internal influencer marketing that more companies would be gunning for in 2019.

#3 Marketing Funnels & Really High ROI

Experts say, marketers would focus on really high ROI this year and for this, you need to replace your Website with a proper Marketing Funnel.

Gone are the days where you created a website to make your mark on the interwebs. Say hello, to sophisticated Marketing Funnels that churn out sales when you throw in traffic. This is the only way you can get really high ROI in your business.

Social will definitely take on all aspects of the buying cycle and according to Hacker Noon marketers should focus on a full stack approach to funnels for best gains.

#4 Audience Targeting & High Spending Digital Ads

You can’t really speak of Marketing Funnels and ROI – more like ROAS (return on ad spend), without discussing Audience Targeting. These are the Digital Ads that will bring you leads and sales. Not just traffic.

As a business, you must do razor sharp audience targeting where you tweak the Ads until you get really high ROI. And then only, scale the ads where you spend high and gain high profits in return.

2019 would see a rise in marketers adopting these methods that only a handful had been successful in doing so in the past. However, a word of caution here. Don’t just crowd your social with ads. The folks at Agora Pulse reminds us that GDPR would seep into social, and would result in a tightening of rules for digital ads.

So, make sure you have a healthy balance between your organic (think content) and paid marketing this year.

#5 Marketing Automation

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Marketing Automation is no doubt one process that makes the lives of marketers easy. While some argue that automation kills marketing, in reality, there are many processes that can and should be automated.

It is up to the marketer to figure out which processes are more repetitive and does not need human interference and which should actually require personal input. More and more sophisticated tools help today’s marketers decide on this and put each aspect into practice so that the customer doesn’t feel like they are just a number on a list.

#6 Better Content Marketing with Real Value

Providing great value through your content marketing is something all marketers strive for. Blogging and Vlogging – mostly YouTube marketing (even podcasting – which isn’t seen much in the local market). And the content you provide should not just be good for consumption but that it’s SO good that people are compelled to engage and to share them too.

Apart from providing great value, your content marketing should also focus on storytelling. Whether it’s video or image or text, storytelling is the best way to make an impact on your audience and make them remember you.

Content Marketing game is getting even better with ebooks, video courses, and live webinars etc. We are sure to see an increase in the competition when it comes to Content Marketing in 2019. Oh, and don’t forget UGC (user-generated content). It’s still powerful stuff.

#7 Messenger Marketing, Chatbots and A.I.

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Messenger marketing will take over email marketing. That’s for sure. Email marketing has been hands down, one of the most effective and economical forms of marketing. Messenger or chat will, however, takeover Email in the years to come.

In 2018, we saw the trend appearing and in 2019 this will become a highly practiced form of marketing. The growth of A.I will boost and support business growth, together with the emergence of Chatbots.
Not only business growth but also A.I. driven customer service will also continue to rise. Newer, more sophisticated tools would aid Messenger Marketing and customer service in the new year.

#8 Social Communication & Groups

People seem to like to gather around common ideas, causes or topics more actively than participate in brand chatter connected to business pages. During last year, on Facebook alone, Group membership went up 40%, with 1.4 billion people now using Groups every month.

Part of the reason could be due to the fact that Facebook had recalibrated its algorithms to prioritize engagement with friends, family, and Groups, while down-ranking public content shared by businesses, brands, and media.
Considering these facts and trends, we can safely say that Communities and Groups, be it Facebook Groups or other niche communities will be an essential strategy for businesses to take on in 2019. Here’s an excellent post from Amy Porterfield on how businesses can maximize the usage of the 3 types of Facebook Groups. Amy’s post is a little old but definitely gold.

#9 Voice for Search

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With the rise of A.I. assisted voice search, voice, seems to be an upcoming trend that would mature in 2019, or even 2020. According to Search Engine Land, voice-based commerce sales in the United States is projected to reach $40 billion by 2022. And so, 2019 is the year to get ahead of the game.

With Siri’s popularity at 41.4 million monthly active users in the U.S alone, if you want your business to prosper and thrive, make sure to leverage voice search. And marketers must think about voice search when planning campaigns. Test and play with new social voice features as they become available and get creative with how they mesh with your social strategy.

#10 Blockchain going Mainstream

Undoubtedly Blockchain was a big conversation topic in 2018 and this year, it will definitely make more headlines as people are realizing the benefits of the technology in multitudes of areas as it gains a better reputation among marketers.

Blockchain integration with social media would see the light of day especially with security and privacy levels on social networks have been expensive affair last year. Social networks may even issue their own coins, using blockchain. A number of gaming sites and virtual worlds have been using their own currency but this can take a step forward with actual cryptocurrency with real value for users.

Apart from this, think BaaS like SaaS, which a few companies already provide, going mainstream with increasing demand. From security tokens to stable coins (which is different from cryptocurrencies) There are a number of trends to look out for, with the Blockchain technology.

For more Blockchain trends, you can get this 47-page “Blockchain Trends In 2019” report from for free.

Speaking of coins, does anyone smell an F-coin or even a G-coin on the way? IYKWIM lol Okay, maybe I’m not joking. Facebook already had Facebook Credits, from 2009 – 2011 but they never went beyond the Beta stage. Who thinks we would see a comeback? ;)

One more thing – LinkedIn

Many social networks had had a rough time in 2018, mainly Facebook that had a number of blows form of legal and privacy. But LinkedIn had slowly but surely passed the 500 million mark last year and continues to grow. Unless they somehow manage a controversy, they seem to be gaining people’s faith and will rise further this year.

That’s it. Did you guess any of these on the list? Let me know what your personal predictions are if you’d like to share them in comments!

If you would like to read more on trends and predictions for the new year,, Social Bakers have done a study on the “Most Important Social Media Trends to Remember in 2019”. It’s pretty comprehensive and it’s Free. Click Here to download.

Is your business ready for 2019? If you are looking for Digital Marketing consultation for your business to work out your annual strategy or Social Media training for your team, talk to me today.

Click here to get on Messenger chat –>

Happy 2019!! Time To Get Back to Blogging!

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My Dear Readers,

A brand new year and I’ve made a decision. I’m going to give priority to blogging this year. Between Facebook Live, YouTube Videos and Social Media updates, I have come to the realization that blogging must be included in my “content plan”, so to speak.

The reason being, a single blogpost can connect to many types and forms of media to tell a story. For example you an include images, links, videos and even embed social media posts; to create a comprehensive article.

In terms of content, I’m planning on sharing information on how to get started on social media if you’re brand new to the scene, how to up your game in 2019 if you’ve been there done that and all. Also, I’m going to share insights into what to expect in the new year. In fact, that would be the next post I’m going to share with you on my blog :)

I also would like to cover topics that are of interest to my readers. Let me know in comments what you would like me to write on?

Sooo, Happy New Year!! And stay tuned to the next post. :D



Getting Back To Blogging – This Is My Challenge!

Hello there my readers,

It has been a while since I’ve posted on this blog due to way too many things that are going on in my life that I really haven’t had the time to make a note of them except for posting on Facebook and LinkedIn!


Passport to Digital Citizenship with Angelo Fernando

photo credits: Prasad Perera

Last week I met Angelo Fernando along with some of my oldest friends on social media. He conducted Sri Lanka’s first ever social media webinar series from Arizona, USA in collaboration with the US Embassy and the American Center. It was a 6-day training called “Passport to Digital Citizenship”.

This meet-up reminded me how important blogging was for me during the earliest part of my career and how it took me to places like Google HQ in mountain view, Facebook HQ, and Twitter, to name a few. And let’s not forget the unforgettable meeting with Hilary Clinton, back when she was the Secretary of State during Obama time.

So, I made a decision that I will change things around. On one hand, I’m going to make it a point to be active on this blog and to keep you updated on the latest news and activities on the social media sphere as well as the local business scene, along with what I’m getting up to in that sense. On the other hand, I want to share with you insights to what I learn through my experience in the industry, in order to educate my readers on what’s good, what’s current and what’s cool.

In terms of events, actually, there have been quite a LOT of things that happened this year and much more waiting to happen so to speak lol. So allow me to quickly capture some of the key events from 2018 via my Facebook feed. Here they are in reverse chronological order;


Instagram Collaborator Forum 2018 by Cyaniq Social

The Instagram Collaborator Forum 2018 was held at the Galle Face Hotel and was organized by Cyaniq Social. The event saw a gathering of those who were already popular Instagrammers, IG influencers, IG content creators and those interested in knowing what Cyaniq Social was going to do with all those people :D


Womenwill Lead Workshop

I’m sure most of you peeps know I’m the co-manager of GBG Colombo. So Google launched this entirely new program called #Womenwill all over the world via Google Business Groups and other Google partners to educate, train and empower women entrepreneurs.

This was the first workshop we conducted in Sri Lanka. More to come! Check out the details of the launch event further down the post.



So these peeps from Eskimi have this pretty cool advertising platform that is purported to be fancier than Facebook Ads and Google AdWords combined. I’m yet to take it for a test ride. When I do, I’ll let you know if it’s worth it.

They conducted #EskimiTalks where they invited industry leaders and clients to share their expertise and experience in using their extensive mobile ad platform. Their model is different as in they carry out what you call Programmatic Advertising. I’ll write another post on them in time to come.


Meeting with Rajat from Facebook

So, everyone knows that Facebook rushed down to Colombo to speak to the local authorities when the whole social media blackout was full on. According to some of the Facebook folks I spoke to, at a different time and place, Facebook has had an interest in Sri Lanka for a couple of years and they now want to work with Srilankan authorities and community leaders to help local businesses reap the benefits from their platform. Check out details of their first training in Sri Lanka further down this post.

So right after this first training event, we spoke to Rajat Arora, Facebook’s Policy Programs Manager – India & South Asia and a few of us met him for a chat. He was super friendly and had great plans for the country and the business community. Looking forward to a lot of things :)


Boost Your Business with Facebook

This was the first training event Facebook conducted in Sri Lanka and it was carried out under the name Boost Your Business with Facebook. I first heard about this at the VFL event (which you can read further down the post) when I first met Rajat. He made the announcement there while speaking to the entrepreneurs at the event.

There were a number of government representatives too at the event who spoke to the audience which was 99% entrepreneurs and agency folk. Let me not go into how the audience received their talks. But let’s just say that Naushad and I asked the authorities WHEN they were going to open PayPal to receive money in Sri Lanka and they put the ball on ICTA court. I will just shake my head.

Anyways, on to more positive things… Facebook did a swell training on how the network can benefit entrepreneurs including their ads platform. They also pledged to train 10,000 entrepreneurs with similar programs throughout the country, mainly with ICTA. The “Sri Lanka Go Digital – Empowered Businesses Program” that was held in Matara last week was one such event.


Startup Weekend Colombo

Although I couldn’t attend on the last day due to getting ill suddenly, Startup Weekend Colombo was a promising event in terms of early-stage startups.

Although it had a smaller crowd than I expected, it was pretty well organized and the teams were given a lot of guidance, mentorship and some existing entrepreneurs shared their stories, their successes and failures with the teams as well.

Startup Weekend events will continue to happen throughout the island. Hopefully, events such as this will help the ecosystem positively as purported.


Venture Frontier Lanka Startup Boot Camp

This took place right before Startup Weekend Colombo. Yes, I took time off from work to help out both these events because I’m glad they are doing a lot of work to support and uplift the local entrepreneurs. I got to meet some great folks that were part of VFL and some amazing speakers from all over the world like Jim BagnolaChris Doering, Tilak Dissanayake, Jon CayzerRajat Arora from Facebook whom we met later and many more.


Google I/O Extended 2018

There were TWO Google I/O Extended events in Sri Lanka this year as well. Each of them was supposed to have an attendance of around 2000 – 3000. Such is the popularity of Google and related tech as evident. We attended the one organized by Mobitel Sri Lanka.

This was probably the largest gathering I spoke to in a long while. Sajini and I did an introduction to Google communities in Sri Lanka, how to join and benefit from them. If you missed the event, check out the last media, it’s a live feed from the entire event.


Womenwill Launch Event in Sri Lanka

I wrote above on the first WW workshop. #Womenwill was launched in Sri Lanka back in April. We were planning on launching it in March, in line with Women’s Day but with the whole social media blackout, we had to postpone it until April.

The launch was a huge success and there was a lot of media attention on it. The audience was also very interesting, ranging from late teens to 50+.

Also, yours truly is the Womenwill Lead for Sri Lanka and that’s pretty cool right there ;)


Social Media Marketing World 2018

I was totally looking forward to attending SMMW this year too. Although I was unable to attend the SMMW 2018 this year I did the smart thing and bought the virtual ticket.

If there’s ONE social media global conference that you would like to go for next year, I would totally recommend SMMW 2019.


Get Your Business Listed on Google & Learn how to Make the Most of Google Maps for Your Business – GMB Workshop

This was the first GBG Colombo event for 2018. We had just signed up about 10 new volunteers to our team and this event was a popular one with a full house at Business Hubs Colpetty.

Thilina suddenly became ill and we had Amalan taking his place for the evening for the first time. We had a great response to the event and we hope to run a couple of more GMB events this year.


GBG Colombo Volunteer Training

Organising events and workshops AND do the training for GBG Colombo is no small task. Although we get most of the content directly from Google, we have to do the implementation when it comes to the actual training to suit the audience and the local scene. So towards the end of last year, our small team of 5 took a call to get some new blood into the team.

In December last year, we did a post on the GBG Colombo Facebook page, asking interested parties to sign up as volunteers to organize GBG Colombo events. We had an overwhelming response.

We picked about 15 individuals and did initial one-on-one interviews. Then we did a volunteer training event for who was selected. The training day was great fun! The volunteers got a bunch of the coolest swag and the training of a lifetime on how GBG operates around the world, what it takes to be a GBG member and insights into Google.

We’re not a great team working on a lot of projects this year!


Facebook for Business by Neo@Ogilvy

Neo@Ogilvy organized a superb training session with Kushagra Sagar – Business Development Lead, SMB South Asia at Facebook. Unfortunately, it wasn’t a public event but I was fortunate enough to attend this awesome training session focussing on the effective use of Facebook (mainly ads) for business and marketing.


Spike Night

I did a lightning talk at this event on getting your business location verified on Google.

Usually you would have to wait for 3-4 weeks for the elusive post card from Google to verify your business. Not anymore! I’m (so far) Sri Lanka’s only Google My Business Trusted Verifier (GMB TV) who can instantly verify your business location.

There are a number of criteria to follow though, such as the business owner or a rep personally attends the verification, providing a copy of the business registratoin and a utility bill to verify the address. But the whole thing can be done in just 5 minutes. If you want to know more, please get in touch with me or GBG Colombo on Facebook (

Also, you can read this third-party blog post on GMB TV.

I think that’s about it for the year so far.


What’s Next?

But it ain’t over till it’s over. The next immediate thing I’m working on with the GBG Colombo team is a YouTube event! Possibly two, who knows! This one is turning out to be super exciting! More on it later ;)

If you are a YouTube content creator or just starting out on YouTube, get in touch with us at GBG Colombo via the Facebook Page. Registrations will be up soon for content creators and participants so check back on the GBG Colombo page.

9 Key Takeaways From The First Keynote At Social Media Marketing World 2017

social media marketing world 2017

I just got back from attending one of the biggest social media marketing conferences on the planet Social Media Marketing World 2017; a couple of weeks ago. I must confess that I’ve been dying to attend this conference for the past 4 years and I finally made it this year! Also, according to them, I’m the first Srilankan to attend this massive conference, so YAY for that!

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The event comes on top of probably every blog post out there that tells you which are the best SM conferences to attend this year. The event takes place in the beautiful city of San Diego, California every year. SMMW17 website says that some of the recognized brands that attended this year’s conference include Apple, Cisco, CBS Interactive, IBM, Deloitte, Hilton, Humana, Macy’s, Mayo Clinic, McDonald’s, ReMax, Reuters, Sprint, Toyota, the United Way, UPS, WalMart; to name a few. It also says that people from Facebook, Google, LinkedIn, Pinterest, Twitter and other platforms also attended.

120+ Sessions in 3 Days – Totally Worth It


The 3 days of the conference was packed with 120+ sessions. These included 4 Keynotes, multiple sessions on  Content Marketing, Corporate Social, Measurement & Analytics, Social Strategy, Social Customer Service as well as Tactical sessions on the major social networking platforms. They also included multiple Workshops and’a Creator Series’on the topics of Live Video, Blogging, Podcasting, Video & YouTube.

If these details make you kinda wish that you too could have had the opportunity to attend the best social media marketing conference of the year, you still have the chance to catch up on all of these sessions with the virtual ticket to the SMMW17 conference which is still available at the time of publishing this blog post. You can purchase it here at a cost of $697. And no, I’m not getting a cut out of this! lol, I just think it was truly worth it.

If you’re also interested, next year’s conference will be held on February 28th, March 1st, and March 2nd and the tickets are already available at a discounted price  Also, next year they will have two different ticket categories – All access ticket and Creator ticket. If you ask me, would I be going again? Absolutely!

Key Takeaways

SMMW17 Mike Stelzner

On this post, I really would like to share the key takeaways from the first keynote of the event – Social Media Marketing in 2017: What the Newest Research Reveals By Michael Stelzner. Mike is the founder and CEO of Social Media Examiner, founder of the Social Media Marketing Society, and author of the books Launch and Writing White Papers. He also hosts the weekly Social Media Marketing podcast and the Social Media Marketing Talk show.

During his keynote, Mike revealed the hottest trends in social media based on the brand new research they did with the participation of over 5,700 marketers from all over the world. This survey is the 9th edition of their annual Social Media Marketing Industry Report.

The most interesting insight from this survey is that Facebook is the most important social network for marketers as. 62% of those who took the survey have revealed that Facebook is still the most important social media marketing platform for them. Back in 2016, only 55% have said the same thing.

Also, Facebook is updating the News Feed algorithm and marketers are finding it difficult to get around it. In fact, 54% of marketers who took part in the survey had agreed that Facebook’s algorithm has decreased their News Feed exposure in the last 12 months. Only 4% have disagreed with this while  42% were actually clueless about this.

Facebook is Running Out on Ad Space?

Not so long ago, Recode published an article that Facebook says it’s running out of places in the News Feed to show people ads. The consequence of this would obviously be that it’s going to be more and more difficult for marketers to get their content in front of their audience organically.

What is also interesting is that based on the survey, 42% of marketers who’ve said they were uncertain if Facebook’s algorithm has decreased their News Feed exposure, have also said that they post 7 times a day on their Facebook page. Also, 74% of the same audience had said they will be INCREASING their post frequency in future.

Meanwhile, out of the 54% who’ve said they DID see a decrease in their News Feed exposure – are currently posting 8 times per day on their Facebook page and 64% have said they plan on increasing their post frequency as well! Is this the right thing to do?

Less is More for Facebook Algorithm

Mike says, increasing your post frequency is NOT the answer to this and that with the Facebook algorithm – less is more.

Mike’s Advice to Marketers

So what should you as a marketer do, to beat Facebook’s algorithm game and get your content in front of your audience? Here’s Mike’s advice in a nutshell:

  1. Number 1 key to beating Facebook’s algorithm game right now is with Live Video
  2. Refocus on community development. Influencer marketing anyone? In general, as a brand, be helpful to your community and customers
  3. Stop worrying about the big numbers. They won’t make much of a difference
  4. DO advertise on Facebook. But only do so with highly targeted ads so that you don’t have to spend a fortune on them
  5. Instagram is HOT. And you need to get on it! However, you need to work on your content game
  6. Your content must be visual
  7. Messaging is the future. You need to learn how to, in terms of bots and ads
  8. Create Amazing Content (Yes, content is STILL King! LOL)
  9. Make blogging part of your content creation

Details of the Keynote

If you’d like to know details of this keynote, in terms of market insights along with why these are important steps and exactly what you can do as a marketer to include these key points in your social media marketing game this year; let me know and I’ll do another post on the details.

I’d also love to know what YOU think about the above steps and if you would actually implement them in your action plan this year. If so, which of them would be most important to you and why? Do share your thoughts with me in comments below. Also, if you disagree with these ideas or have any questions with regard to them, I’d love to hear from you!

Loops is Looking – for awesome Digital Marketers!

digital marketer vacancy


I’m sure all of you know that I’ve been working for Loops Solutions for the past 5 years as Head of Digital Marketing. As we’re expanding our team and are looking to hire a couple of Digital Marketers, I thought it would be a good idea to put down all details that someone who’s interested would like to know, and share this post. So, basically we’re looking for Digital Marketers with at least 1 year’s experience on a full-time basis and the following are all the additional details.


The Skills

We’re looking for awesome folks who have the following skills already under their belt.

  • Creative writing and out of the box thinking
  • Excellent writing skills in English
  • A good understanding of social media and how the main platforms work
  • Strategic thinking and the ability to come up with really cool campaign ideas
  • Taking ownership of your brand and seeing an activity through to the end successfully


Key Responsibilities

If you’re picked for this post, you’ll be given the responsibility of managing the entire digital marketing for a few amazing brands. Here’s what you’ll be doing:

  • Coming up with content strategies and activities for each brand
  • Daily updates and housekeeping on each of the social media channels for your brands
  • Brand listening and crisis management
  • Recommendation of ad strategies for various online and offline activities
  • Meeting KPIs and creating reports for the work you’ve carried out, periodically

While we expect you to have a fair understanding of each of the main responsibilities above, we would be giving you in-house training so that we get you up to speed on these things!


About the Company…

Loops Solutions is one of the leading digital agencies in Sri Lanka and has a wide variety of clients both in Sri Lanka and abroad. Our digital marketing team has collectively won many awards and recognition for our awesome campaigns and other activities on the digital sphere. Working at Loops is fun, chilled out and you’ll never hate Mondays, EVER. If you’ve always wanted to go BIG in social media and put your creativity to the test with big brand names and award winning campaigns, Loops is where you should be!

Send your CV and LinkedIn profile link to me –

Indulekha Nanayakkara
Head of Digital Marketing at Loops Solutions

If you’ve got more questions, just type in comments below and I’ll reply with details.